DESKTOP-BASED SAP C-C4H22-2411 PRACTICE EXAM SOFTWARE

Desktop-Based SAP C-C4H22-2411 Practice Exam Software

Desktop-Based SAP C-C4H22-2411 Practice Exam Software

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SAP C-C4H22-2411 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 2
  • Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 3
  • Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 4
  • Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q43-Q48):

NEW QUESTION # 43
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?

  • A. Because only one of the events in the sequence occurred within the attribution window.
  • B. Because the contact would have to make a purchase for the sequence to count as a conversion.
  • C. Because there must be at least 3 events in a sequence to count as a conversion.
  • D. Because none of the events within the sequence occurred within the attribution window.

Answer: A

Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).


NEW QUESTION # 44
Which of the following describe Automation programs? Note: There are 2 correct answers to this question.

  • A. Automation Center always ignores the opt-in status for emails.
  • B. Interactions should be used for programs that react to a customer action.
  • C. Both Automation Center and Interactions share the same entry points.
  • D. Automation Center should be used to create recurring lifecycle campaigns.

Answer: B,D

Explanation:
Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:
* Option A:Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs.
* Option C:Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows.
* Option B:Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers.
* Option D:Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.The SAP Emarsys Help Portal under "Automation Center" and
"Interactions" clarifies these distinctions.References:SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/).


NEW QUESTION # 45
What can you do with Relational Data in SAP Emarsys? Note: There are 2 correct answers to this question.

  • A. You can create segment definitions by connecting different data tables.
  • B. You can display product recommendations.
  • C. You can use it to improve personalization and segmentation.
  • D. You can add new products to your product catalog.

Answer: A,C

Explanation:
Relational Data enhances SAP Emarsys capabilities:
* Option B:Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).
* Option C:Correct. It improves personalization and segmentation by leveraging external data.
* Option A:Incorrect. Product recommendations rely on Predict, not Relational Data directly.
* Option D:Incorrect. Product catalog updates are separate from Relational Data.The SAP Emarsys Help Portal under "Relational Data" confirms segmentation and personalization uses.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).


NEW QUESTION # 46
Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.

  • A. Image Domain Consistency (same parent domains)
  • B. Custom email footer (unsubscribe links)
  • C. Image URLs (phishing links)
  • D. Throttling recommendations (campaign sending rate)
  • E. Subscriber validation (active/inactive subscribers)

Answer: A,B,C

Explanation:
The Email Campaign Check in SAP Emarsys scans for issues before launch:
* Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.
* Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.
* Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.
* Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.
* Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/).


NEW QUESTION # 47
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?

  • A. field.view
  • B. contact.create
  • C. campaign.sent
  • D. account.create

Answer: B

Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".


NEW QUESTION # 48
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